Strategy, analysis, planning, and collaboration. Public radio's leading stations sharpen their operations and shape their vision by working together in the Station Resource Group.

The SRG web site provides access to many of the Station Resource Group's current projects and an archive of key material from earlier initiatives. This page presents an outline that will help you find what you want. Each of the major section titles below will take you to an overview of that area.

CHARTING THE TERRITORY
SRG examined content, service, and organizational strategies that will take today's public radio stations to the public service media companies of the future. We have published over a dozen reports and findings across key areas.

Individual Giving - the largest and most stable source of financial support for most stations.

Governance - aligning our structures with our public service mission

Local Content Creation - sustainable strategies to make a difference for communities and stations.

The Value and Values of Classical Music Radio - why our listeners come to one of public radio's most important formats

PROGRAMMING SERVICE
SRG works with stations to help them improve their programming efforts, reach more listeners and provide greater value to their audiences.

The programming section of our site includes a think piece on strategic differentiation of public radio news, reports on research about top performars in local programming, and a framework for assessing the benefits and costs of program investments.

PUBLIC RADIO CAPITAL

SRG designed and launched Public Radio Capital (PRC) to strengthen and expand public radio in communities nationwide. PRC is the only nonprofit in the nation that focuses on expanding the capacity and asset base of public radio. To learn about PRC's work, visit www.publicradiocapital.org

• Since its founding in 2001, PRC has worked with more than 200 public radio organizations ranging from first time station owners to the largest, multi-channel public radio operators in the country.
  
• Public radio organizations can borrow affordable short-term capital from PRC's Public Radio Fund for asset-based projects, such as buying radio stations.

BUILDING STRONGER ORGANIZATIONS
This area covers the ways that the Station Resource Group is working toward connecting our visions for future services with the realities of revenue and operating structures, including:

The Path to Significance – common themes in the experience of public radio stations that have made a “transformative leap” in their organizational stature.

A report on our collective progress in meeting goals for increasing audience service and nongovernmental revenue, adding new broadcast channels, and creating new partnerships, Building Stronger Stations

New opportunities for institutional growth

SRG's strategic direction

FUND RAISING
Listener support and underwriting are the economic engines that drive public radio's financial growth. SRG has tracked revenue from these key sources – and the costs of raising it – over several years. Our latest repost concentrates on individual giving, the largest single source of station support.

In the late 1990s, SRG created several projects to help stations maximize revenue and capitalize on best practices. Key documents from those projects with continuing value are archived here.

Brilliant on the Basics helped stations maximize membership income by focusing on good research, efficiency and best practices, especially in renewals
The Leaders Partnership focused on increasing gifts of $1,000+
Major Gifts Initiative built on what we learned from The Leaders Partnership
The Foundation Project focused on helping stations increase support from the foundation community

Mission, strategies and focus
Public service vision
Leadership and service
Members
Board of Directors
Staff and consultants
How to join SRG

STATION RESOURCE GROUP
PO BOX 5807, Takoma Park, MD 20913-5807
301.270.2617
Deliveries; 8011 Park Crest Drive, Silver Spring, MD 20910


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